How does Ecosia make money?

Wondering how we turn your searches into trees? This article gives an overview of how we make money to finance climate action and plant trees where they are needed most.

Ad clicks

Like other search engines, we make money when people click on the ads shown in our search results. We earn a few cents from advertisers for every ad click and dedicate 100% of our profits towards climate action. 

The amount we earn per ad click varies depending on a number of factors, including how highly advertisers value the search term. For example, popular search terms like "bank account" will often show a lot of ads. In these cases we may earn more money per ad click compared with search terms like "sticky notes" which aren’t as highly valued by advertisers. 

You can see exactly how much money we make and how much is spent on planting trees in our monthly financial reports.

The Ecosia Tree Store

Through the Ecosia Tree Store people can buy trees to support specific projects in our portfolio. We offer different packages: trees for wildlife, trees for climate action or the impact bundle to support a range of projects. 

The money we make from sales on store is added to our tree fund and allocated to the projects across our portfolio. Check out our financial reports to see where we’re planting trees each month.