Getting listed and advertising on Ecosia's search results

Looking to grow your business and reach a wider audience? Getting listed and advertising on search engines is a great way to ensure prospective customers can find your webpage. What’s the difference between getting listed and advertising? 

  1. Proper website listing is a free process that helps ensure that your website will appear in the search results when keywords are entered by users in your target markets. 
  2. Advertising is a paid process that will feature your website at the very top of the search results when keywords are entered by users in your target markets. 

As Ecosia doesn’t have its own search results, the procedures for listing optimization and advertising must be carried out through our search partners directly, namely Microsoft Bing and Google. You can find out more about our search providers in this article. Ecosia users, pending some system restrictions, are able to choose between which search provider they would like to receive results from, directly in their search settings. 

Keep reading below to find instructions on listing and advertising with our search partners. 

In this article, you will find:

Getting listed with our search partners

A free way to ensure that your website is visible to potential clients is to build it according to Search Engine Optimization (SEO) guidelines. After your page is set up and properly referenced, it can take up to a week before it appears on Ecosia.

While each search provider has its own recommendations on how to best ensure your webpage appears in their results, you will find substantial overlap between them.

Getting listed with Google

For SEO guidelines on Google, please consult their extensive documentation.

Improving your SEO on Google will automatically improve your SEO for any Ecosia users that are seeing Google results. 

Getting listed with Microsoft

For SEO guidelines on Microsoft Bing, please consult their extensive documentation. 

Through the Bing Webmaster tool, you can submit a request for help to get your website listed. 

Improving your SEO on Microsoft Bing will automatically improve your SEO for any Ecosia users that are seeing Microsoft Bing results. 

Advertising with our search partners

It’s unfortunately not currently possible to advertise directly on Ecosia. All requests must go through our search provider partners directly. 

To ensure your ads appear on Ecosia, you must have active ad campaigns with our search providers. While it isn’t currently possible to target Ecosia users directly with those campaigns, your ads will be shown on Ecosia just the same as if you were to search on Google or on Bing. 

Interested in being able to target Ecosia users directly with your campaigns? We invite you to express your interest in this online form, so we can understand how many businesses are interested.

What kind of demographic can you reach on Ecosia? Ecosia has 20 million monthly active users, primarily located in Europe, especially Germany and France. People who use Ecosia are generally between the ages of 20 to 30, live in urban centers and all share an interest in environmental topics.

The advertising network that you need to use depends on the countries you wish to target. Please select from the links below the network that's right for you.

Placing ads with Google Ads

The first step to placing ads with Google is to set up a Google ads account. Once you have set that up, the Google platform has a variety of resources to help you successfully start your first ad campaign.

Placing ads with Microsoft Advertising

The first step to placing ads with Microsoft Bing is to set up a Microsoft Advertising account. Once you have set that up, the Microsoft platform has a variety of resources to help you successfully start your first ad campaign.

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